Update 1: MUVERA
What is MUVERA?
MUVERA is a new technology Google uses to better understand and find the right web pages when someone searches for something. It helps Google fetch fewer but more accurate results from the internet, making the search faster and smarter.
The full name is: Multi-Vector Retrieval Architecture
Think of it like this:
Imagine you run a library and someone walks in and asks:
“Can you find books that help me learn photography for wildlife?”
Old system:
- You search your library using a basic keyword search, pulling 500+ books that mention “photography” or “wildlife” anywhere.
- Most of them are not useful, some are about pets, others about travel photography.
MUVERA system:
- You deeply understand what the person wants wildlife photography learning resources.
- You fetch only the 20 best books, even if they don’t have the exact phrase “wildlife photography”.
- These books are selected based on context, meaning and how closely they match the searcher’s intent.
How does MUVERA work in Google Search?
- It compresses pages into smart summaries (called vectors).
- Then it matches search queries with these summaries to find the most relevant ones.
- Instead of scanning thousands of pages, it picks fewer and more relevant results faster.
Real-world example
Let’s say you search:
“Best indoor plants for low sunlight flats”
Old way: Google might bring up lots of articles that mention “plants”, “sunlight” and “flats” but not necessarily together in a helpful way.
With MUVERA:
Google picks up content that actually explains which plants survive in low light, especially in small indoor flats even if the page doesn’t exactly match your words. It’s like Google understands your needs better and skips the fluff.
Why does it matters?
- You get more helpful search results.
- Less junk. Less guesswork.
- Websites with clear, focused, high-quality content are more likely to rank well.
Update 2: Google’s Graph Foundation Model (GFM):
What is the Graph Foundation Model?
The Graph Foundation Model (GFM) is a new AI tool Google uses to understand how things are connected across the web, like a giant map of relationships.
Instead of just looking at words on a page, GFM looks at how websites, people, topics, links and even actions relate to each other like a social network for the internet.
Think of it like this:
Imagine Google is trying to figure out who the best chef in town is. Instead of just reading reviews or scanning keywords, it does this:
- It seems that Chef A was mentioned by 10 food bloggers.
- Chef A has collaborated with 3 top restaurants.
- Chef A’s recipes are frequently shared on YouTube and Instagram.
- Chef A is linked from official cooking school websites.
Now Google builds a graph a web of connections and realises:
“This chef is trusted, connected and valued in the food world.”
So, Chef A gets shown higher when someone searches:
“Best chef for French cooking near me.”
What does GFM do in Search?
- GFM reads the internet like a map, not just a bunch of documents.
- It connects dots between:
- Who created the content
- Where it’s mentioned
- How it’s linked or referenced
- What people say about it
- Who created the content
- Then it uses that information to decide what content is most trustworthy and useful.
Real-world example
You search:
“How to prepare for a marathon as a beginner”
Old method: Google looks for blogs with the right words.
With GFM:
- Google checks if the article is written by a certified coach or real runner.
- It sees if the author is linked to running communities.
- It notices if the article is recommended by popular fitness platforms.
- It even looks at user engagement across platforms.
The result? You see trustworthy advice, not generic blogs written by AI or copied from elsewhere.
Why does it matters?
- Google can now tell the difference between real authority and surface-level content.
- Websites with strong reputations, expert voices and real-world connections will rank higher.
- It helps fight misinformation and low-quality AI content.
In short:
GFM is like Google becoming a detective, not just a reader.
It understands who said what, how trustworthy they are and how everything is connected online.
What Else Is Shaping Google Search Right Now?
Alongside the main algorithm changes in Google’s June 2025 Core Update, we’ve seen several emerging trends and shifts that are reshaping what appears in search results. Here’s a simplified look at what’s happening and how it all connects to Google’s evolving search priorities:
- Reddit Is Gaining More Visibility in Search
Reddit’s traffic from Google has surged, with its community-driven content appearing more often in search results. This growth reflects Google’s increasing preference for authentic, user-generated discussions that directly answer people’s queries.
How it connects:
The June update boosts content that offers real value and lived experience, something Reddit does particularly well.
- Instagram Content Is Now Appearing in Google Search
Instagram Reels, carousel posts and captions from public profiles are now being indexed and shown in Google Search results. While this update launched separately in July 2025 and is not part of the June core algorithm update, it marks a major step in Google’s expanding effort to include more dynamic and social content in its search experience.
How it connects:
Although not directly part of the June core update or the Graph Foundation Model (GFM), this move feeds into Google’s broader strategy of understanding and connecting content, creators, and brands across the web. By indexing social posts, Google is strengthening the content graph that GFM uses to assess trust, authority, and relevance.
- Outdated or Low-Value Pages Are Being Demoted
Pages with outdated information, little content, or no internal links are now more likely to lose their rankings. Google is tightening the quality bar, removing unhelpful pages from top results.
How it connects:
The update targets useless content, especially pages that don’t help users or show signs of being neglected.
- Unedited AI Content Is Seen as Low Quality
Content that’s clearly written by AI tools without any editing, fact-checking, or human input is now being treated as low-value. Google wants to see effort, originality and clear expertise behind the content.
How it connects:
The update rewards helpful, trustworthy content and penalises mass-produced or generic AI text.
- User-Generated Content Is Rising in Value
Real content from real people whether it’s Q&As, forums, or community reviews is gaining more visibility. These types of posts are increasingly included in AI Overviews and standard search results.
How it connects:
Google is shifting toward valuing genuine, experience-based contributions over polished but impersonal pages.
- Brand Mentions Across the Web Now Help Build Trust
Google’s new AI systems, especially the Graph Foundation Model, are getting better at identifying when a brand is mentioned across platforms including social media, forums, review sites and blogs. These mentions help Google understand how trustworthy and connected your brand is in the wider web ecosystem.
How it connects:
The June core update and GFM both support ranking content and websites that are part of a credible, well-connected network and brand mentions play a growing role in that recognition.
What both digital marketing agencies and business owners should focus on to adapt and thrive after Google’s June 2025 Core Update (including MUVERA, GFM, and related trends):
For Digital Marketing Agencies:
- Audit existing content
Identify and update or remove outdated, thin, or unhelpful pages especially those with low engagement or no internal links.
- Review AI-generated content
Replace or improve purely AI-written content with human editing, deeper insights, and real expertise.
- Prioritise E-E-A-T signals
Ensure content demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness especially through author bios, credentials, and external validation.
- Strengthen internal linking
Create strong internal connections between content to improve crawlability and contextual relevance.
- Monitor UGC opportunities
Encourage client involvement in forums, Q&A platforms (like Reddit), and customer reviews — Google is valuing authentic user experiences more than ever.
- Track social brand mentions
Monitor where and how clients are mentioned across social platforms and forums; these may now influence Google’s understanding of brand authority.
- Use structured data and content mapping
Help Google understand content relationships more clearly using schema markup, entity linking, and topic clusters.
- Adapt to visual & social indexing
Optimise client social profiles and visuals (Instagram, YouTube, TikTok) for search exposure and ensure they’re well-labelled and consistent.
For Business Owners:
- Focus on quality, not quantity
Don’t just publish more, publish better. Make sure your site answers real customer questions clearly and thoroughly.
- Be human-first, not AI-first
Use AI as a helper, but ensure your website copy, blog posts, and FAQs reflect genuine human insight and care.
- Update your older content
Go back and refresh outdated posts or pages Google rewards content that stays relevant and helpful.
- Build trust beyond your website
Get your brand mentioned on trusted platforms reviews, interviews, local news, and expert roundups now help build online authority.
- Encourage reviews and user interaction
Google increasingly values what real people say about your business. Ask happy customers to leave feedback on Google and review sites.
- Stay active on platforms like Reddit and Instagram
Share valuable content and participate in discussions. These platforms are showing up more in search results.
- Work with your agency on brand presence
Make sure your agency is helping you build authority not just on your website, but across the wider web.
You’re very welcome! Here are carefully thought-out FAQs tailored to your blog on Google’s June 2025 Core Update, MUVERA, GFM, and related trends. These questions address what digital marketers, business owners, and general readers are most likely to ask.
Frequently Asked Questions (FAQs)
1. What is Google’s June 2025 Core Update about?
Google’s June 2025 update is a broad core algorithm change aimed at improving the relevance and helpfulness of search results. It focuses on demoting outdated, low-quality, or unoriginal content, while rewarding pages that offer genuine value, authority, and experience.
2. What is MUVERA and how does it affect SEO?
MUVERA is a new retrieval system that helps Google find fewer, more relevant pages for a search query using compressed multi-vector embeddings. For SEO, it means your content needs to match user intent more closely, not just include keywords.
3. What is the Graph Foundation Model (GFM)?
GFM is Google’s AI model that understands how entities (people, brands, websites) are connected across the web. It helps Google assess authority and trust based on how your content fits into this wider network of relationships.
4. How does this update affect AI-generated content?
Unedited or purely AI-written content is being treated as low-value. Google now prioritises content that reflects human insight, editing, originality, and lived experience.
5. Why is Reddit showing up more in search results?
Reddit content is being featured more because Google sees it as authentic, experience-based, and often more relevant to user intent than generic blogs. This aligns with Google’s push toward valuing user-generated content.
6. Is Instagram content now indexed by Google?
Yes. As of July 2025, public Instagram Reels, carousel posts, and captions are being indexed by Google and may appear in search results — especially when posted by public or professional accounts.
7. Do brand mentions on social media help SEO now?
Yes, indirectly. While they don’t work like backlinks, mentions across trusted social and content platforms help Google’s Graph Foundation Model understand your brand’s credibility and connections across the web.
8. What kind of content is Google rewarding after this update?
Content that is helpful, up to date, experience-driven, well-linked internally, and clearly created by real people or experts in the subject matter.
9. What should I do if my website lost traffic after the update?
Start by reviewing your low-performing pages. Update or improve outdated content, remove thin pages, and focus on relevance, trust, and internal linking. Also check for overuse of generic or unedited AI text.
10. Should I change my SEO strategy now?
Yes, but thoughtfully. Focus less on high-volume keywords and more on satisfying real search intent with helpful, trustworthy content. Think quality over quantity, and consistency over quick wins.
