Understanding the Importance of a Google Business Profile
Ensuring your business is easy to find and contact online is essential. A well-optimised Google Business Profile (GBP) helps potential customers connect with you quickly, and one of the most crucial details to include is your phone number.
We’d like to guide you through the process, making it as straightforward as possible.
Why Adding a Phone Number Matters
Including a phone number in your GBP provides several key benefits:
- Easier Communication – Customers can call you directly from search results.
- Enhanced Trust – A visible phone number reassures customers that your business is legitimate and accessible.
- Improved Local SEO – Google prioritises businesses with complete profiles, helping you rank higher in search results and on Google Maps.
- Better Customer Service – Quick responses to inquiries can lead to increased customer satisfaction and potential sales.
Step-by-Step Guide to Adding or Updating Your Phone Number
Adding or updating your phone number in your Google Business Profile is a simple process. Here’s how to do it:
- Sign in to your Google Business Profile via the Google Business Profile Manager.
- Select the business you want to update.
- Click on Edit Profile.
- Locate the Phone number section and click Edit.
- Enter your business phone number.
- Click Save.
Tip: Ensure the number you enter is active, correct, and accessible to avoid verification issues.
Understanding Google’s Verification Process
In some cases, Google may require verification before displaying your phone number to ensure it belongs to your business.
Common Verification Methods:
- Phone Call or Text Message – Google may send a verification code via SMS or call. Simply enter the code to confirm ownership.
If verification is required, be sure to complete the process promptly to prevent delays in updating your profile.
What to Do If Your Phone Number Isn’t Showing
If your phone number meets all the requirements but still isn’t approved, consider the following solutions:
- Contact Google Support – Submit a request for assistance if your number isn’t displaying correctly or not displaying or not approved after multiple attempts.
- Provide Proof of Ownership – While submitting a support ticket, upload a recent business phone bill showing your company name and address to match your Google Business Profile details.
- Ensure the Phone Number is Business-Related – Avoid using a personal number to maintain credibility.
- List the Number on Your Website – Google often cross-checks business information, so including your phone number on your website can help with approval.
- Make sure the email address used to edit the phone number has the necessary access to the Business Profile. Be aware that Google may suspend profile access if any policy violations are detected.
What to Do If Your Number Is Already Used on Another Profile
Sometimes, a phone number may already be linked to another Google Business Profile. If this happens:
- Request Ownership of the Existing Profile – If you previously created the profile, you can claim it.
- Update the Phone Number on the Old Profile – Change it before adding the number to your current profile.
- Seek Assistance from Google Support – If you don’t have access to the existing profile, contacting Google is the best course of action.
Final Thoughts
Adding a phone number to your Google Business Profile is a simple yet powerful step in enhancing customer engagement and building trust. By following these steps, you can ensure potential customers can reach you effortlessly.
If you still have questions about adding a phone number or need professional help, contact Leadtap.
