We’ve observed that Instagram Reels consistently generate the highest engagement amongst all content formats on the platform. These short-form vertical videos drive significantly more impressions and comments, making them the most effective tool for business growth on Instagram.
We understand how time-consuming it can be to manually post Reels multiple times daily. Many of our clients initially struggle with this repetitive task that consumes valuable hours each week—time that could be better invested elsewhere in your business.
‘Automation is not just about efficiency; it’s about creating space for creativity to flourish,’ as we often remind our partners.
Why Schedule Your Instagram Reels?
Our team has found that scheduling Instagram Reels in advance offers multiple advantages that can transform your social media strategy:
- Ensures consistent posting patterns that satisfy the algorithm
- Helps you target peak engagement times without being tethered to your mobile
- Frees up valuable time for content creation and strategy development
- Allows for more thoughtful planning and higher quality outputs
- Maintains your presence even during holidays or busy periods
Three Effective Methods to Schedule Your Reels
We’d like to share three proven approaches to scheduling Instagram Reels in 2025:
Method 1: Instagram’s Native Scheduling
For those who prefer working directly within the platform, Instagram now offers built-in scheduling capabilities:
- Create your Reel: Open the Instagram app and tap the ‘+’ icon or swipe right on your home feed
- Select the Reel format: Choose ‘Reel’ from the content options at the bottom
- Prepare your content: Either film directly in the app or upload pre-recorded videos
- Apply creative elements: Add text, stickers, music, and effects to enhance engagement
- Craft your caption: Write compelling text to accompany your visual content
- Access scheduling: Tap ‘More options’ at the bottom of your screen
- Enable scheduling: Toggle on ‘Schedule this reel’ and select your preferred date and time
- Confirm: Tap ‘Schedule’ to finalise the process
Important note: This feature is only available for Instagram Business and Creator accounts, not personal profiles. You can schedule up to 25 posts daily and plan content up to 75 days in advance.
Method 2: Social Media Scheduling Tools
Many of our clients find third-party scheduling platforms offer more robust features and flexibility:
- Select a trusted platform: Consider options like Sprout Social, Later, or Hootsuite
- Connect your accounts: Link your Instagram business profile to the platform
- Upload your Reel: Add your pre-created video content
- Add details: Insert your caption, hashtags, and other metadata
- Set publication time: Choose your optimal posting time or use AI-powered time suggestions
- Schedule and monitor: Confirm your schedule and track performance
We’ve found these tools particularly valuable for brands managing multiple accounts or cross-posting content across different platforms.
Method 3: Meta Business Suite
For organisations already embedded in the Meta ecosystem, Business Suite offers seamless integration:
- Access Meta Business Suite: Log in with your business account credentials
- Navigate to content creation: Select the ‘Create’ or ‘Posts’ section
- Choose Instagram as destination: Select your Instagram account
- Select Reel format: Choose ‘Reel’ as your content type
- Upload your video: Add your pre-created content
- Enhance your Reel: Add caption, hashtags, and other elements
- Schedule publication: Set your desired date and time
- Review and confirm: Finalise your scheduled Reel
Strategic Benefits of Scheduled Reels
Now that we’ve established this foundation for scheduling, consider how it transforms your broader social media approach:
Maintaining Consistent Presence
Scheduling ensures your brand remains visible and active even during your busiest periods.Our research shows that accounts posting Reels at consistent intervals experience up to 40% higher growth rates than those posting sporadically.
Maximising Reach and Engagement
Consider approaching your scheduling strategy by:
- Analysing audience activity patterns: Use Instagram Insights to identify when your followers are most active
- Testing different posting times: Experiment with scheduling to discover your optimal windows
- Utilising data-driven timing tools: Many scheduling platforms offer analytics that suggest ideal posting times
‘When we began scheduling Reels for optimal engagement times rather than our convenient times, we saw our views increase by 53%,’ as one of our retail clients recently shared.
Workflow Optimisation and Time Efficiency
Many of our clients initially struggle with the daily pressure of creating and posting content. Scheduling transforms this process by allowing you to:
- Batch create content during your most productive periods
- Review and refine Reels before they go live
- Collaborate more effectively with team members
- Reduce the stress of daily deadlines
- Focus on meaningful engagement rather than posting logistics
Content Quality Improvement
With scheduling in place, we’ve observed that our clients produce significantly higher quality Reels:
- More time for research and concept development
- Opportunity for thoughtful editing and refinement
- Space to craft more compelling captions and hashtag strategies
- Ability to align content with broader marketing campaigns
- Capacity to incorporate feedback before publication
Getting Started with Reel Scheduling
We’d like to share some practical steps to help you implement an effective Reels scheduling strategy:
- Conduct an audit: Review your current Reels performance to establish benchmarks
- Define your goals: Clarify what you aim to achieve with your Reels content
- Create a content calendar: Plan your Reels themes and topics in advance
- Batch produce content: Set aside dedicated time for creating multiple Reels
- Implement your chosen scheduling method: Select the approach that best suits your workflow
- Monitor and adjust: Track performance metrics and refine your strategy accordingly
Conclusion: Transform Your Instagram Strategy
Whilst many brands recognise the power of Reels, we’ve found that those who schedule strategically gain a significant competitive advantage. The time you reclaim can be reinvested in creating more innovative content, developing stronger connections with your audience, or focusing on other aspects of your business.
We understand that each organisation has unique needs and challenges when it comes to social media management. Consider this guide a starting point on your journey to a more effective Instagram Reels strategy.
Our team genuinely cares about helping you navigate the ever-evolving social media landscape. Would you like personalised guidance on optimising your Reels strategy for your specific business goals? Do reach out—we’re here to support your social media success.
