Performance Max Campaigns
Uplift: Advertisers who improved their Performance Max ad strength to Excellent saw a 6% increase in conversions.
Takeaway: Optimise creative assets using generative AI to ensure ads are highly relevant and on-brand.
Power Pair (Search + Performance Max Campaigns)
Uplift: Advertisers who adopted the Power Pair saw an average increase of 27% more conversions or value at a similar cost.
Takeaway: Combine Search campaigns using Broad Match and Smart Bidding with Performance Max campaigns to expand coverage across Google’s channels.
Profit Optimization
Uplift: Advertisers who used profit optimization and Smart Bidding saw a 15% uplift in campaign performance compared to revenue-only bidding.
Takeaway: Implement profit optimization in Performance Max and standard shopping campaigns, using data from cart-level conversions or cost of goods sold.
Demand Gen Campaigns
Uplift: Les Mills saw a 561% increase in signups and a 72% more efficient cost per trial.
Takeaway: Used Demand Gen campaigns for visual storytelling across YouTube, Discover, and Gmail.
Search Ads with Visual Search
Uplift: Improved visual search performance by incorporating visual elements like Shopping ads at the top of Lens search results.
Takeaway: Leverage Google Lens for visual searches and introduce new dynamic ad experiences with AI-powered recommendations.
YouTube Shorts
Uplift: Vertical video ads in Shorts increased view-through rates by over 40%.
Takeaway: Include vertical assets in ad campaigns to fit the native viewing experience of Shorts.
Partnership Ads (YouTube Creator Content)
Uplift: Creator-made videos used in ads led to significant engagement and trust, benefiting from the creator’s audience.
Takeaway: Use videos made by YouTube creators and promote them as ads with a co-branded format.
Omnichannel Bidding and Performance Max for Store Goals
Uplift: Pandora saw a 100% improvement in total ROAS.
Takeaway: Combine online and offline KPIs using Omnichannel bidding, Performance Max for Store Goals, and Local Inventory Ads.
Shopee’s Use of Google AI
Uplift: 34% higher click-through rate after swapping text-heavy assets with clear shots.
Takeaway: Utilise Google AI to identify and replace underperforming product images with clearer, more engaging visuals.
AI-Powered Campaigns for Google Pixel
Uplift: Higher engagement and more clicks with less spend compared to the previous year’s campaign.
Takeaway: Used AI to create over 4,500 ad variations from a small set of creative inputs, optimised across YouTube, Discover, and Gmail.
Moniepoint’s Digital Ads Cam
Uplift: 1.6 million new user sign-ups.
Takeaway: Leverage AI to optimise bids based on first-party data, starting with small budgets and scale up based on performance.
Shutterstock’s Performance Max Campaigns
Uplift: Reduced acquisition costs by 64%.
Takeaway: Use Performance Max campaigns, optimise acquisition costs, and provide predictable and proven results to finance teams.
Incorporating these insights and leveraging Google ads services can significantly boost your campaign performance.
Watch the whole event here
https://www.youtube.com/live/feezAE_YAmc
