Introduction
Karmic Skin is a new company in the UK that makes eco-friendly skincare products inspired by Ayurveda. Their goal was to improve their visibility on Google to reach more customers and increase sales. Since Karmic Skin was relatively unknown and faced tough competition in the skincare market, they turned to Leadtap.ai for help. With our digital marketing expertise and comprehensive SEO services, we developed a simple plan that helped Karmic Skin grow significantly online. Here’s how we approached the project.
Challenges
Before working with Leadtap.ai, Karmic Skin had many challenges:
- Low Organic Traffic: Karmic Skin’s website was hardly seen in search engine results, leading to very few visitors.
- No Google Ads Campaign: They did not have any Google Ads running.
- Website Optimisation Needs: The website needed better usability and design changes to improve user experience and conversion rates.
Solutions
To tackle these issues, Leadtap.ai used a detailed digital marketing strategy:
SEO (Search Engine Optimisation):
- Content Enhancement: We improved the website content by adding important keywords and useful information to attract more visitors.
- Technical SEO: We fixed technical issues on the website like site speed, mobile responsiveness, and internal linking to improve search engine rankings.
- Backlink Strategy: We built a strong backlink strategy to boost the website’s domain authority and credibility.
Google Paid Ads:
- Targeted Campaigns: We started targeted Google Ads campaigns focusing on keywords that attract serious buyers.
- Ad Copy Optimisation: We created attractive ad copy and used ad extensions to increase click-through rates and conversions.
- Performance Monitoring: We regularly checked and improved the campaigns based on performance data to get the best results.
Website CRO (Conversion Rate Optimisation) Changes:
- User Experience Improvements: We made the website’s design and navigation better to provide a smooth user experience.
- Conversion Funnels: We improved the conversion funnels to reduce drop-offs and increase purchases and sign-ups.
Guidance on Facebook Ads:
- Strategy Development: We gave advice on creating and managing Facebook Ads to support the overall marketing strategy.
- Audience Targeting: We helped refine audience targeting to reach potential customers better.
- Creative Optimisation: We advised on improving ad creatives to boost engagement and conversions.
Results
Leadtap.ai’s digital marketing efforts led to great improvements in Karmic Skin’s online performance
- Organic Keywords Ranking:
Improved from 0 to 101, greatly increasing Karmic Skin’s visibility in search engines, resulting in a 77% increase in organic traffic. - Domain Authority:
Increased from 4 to 15, showing a stronger online presence and credibility.
Role of Karmic Skin Team
Understanding the client was crucial for our success, and Karmic Skin’s eagerness to collaborate made a significant difference. The client was very receptive to our suggestions and provided invaluable assistance with implementation. Their proactive approach ensured smooth and efficient progress throughout the project. Additionally, they contributed high-quality content that was highly beneficial to users, which greatly enhanced our SEO efforts. This partnership and their dedication played a vital role in achieving the outstanding results we saw.
The first few months were challenging, with minimal movement in our progress. Despite the slow start, we remained committed and consistently applied the right strategies. The team’s continuous effort and perseverance eventually paid off. The compound effect of these activities began to show, and we started to see a significant boost in keyword rankings. It was a test of patience and dedication, but our unwavering focus on the right actions ultimately led to remarkable improvements in Karmic Skin’s online presence.
Conclusion
Leadtap.ai’s digital marketing strategy brought major improvements in Karmic Skin’s online traffic and sales. By enhancing SEO, optimising paid search campaigns, improving website conversions, and guiding Facebook ad strategies, Leadtap.ai helped Karmic Skin grow significantly. This case study shows how a good digital marketing plan can transform a brand’s online presence and drive big business results.
Want to improve your brand’s online presence and sales? Contact us today to learn how our digital marketing services can help your business succeed.
