For many local businesses, the challenge isn’t offering great service—it’s being discovered in the first place. We understand how disheartening it can be to pour your heart into your business, only to find you’re virtually invisible online. That’s why creating a Google Business Profile is one of the most important steps you can take to boost your visibility and connect with local customers who are already searching for what you offer.
We’d like to share a step-by-step guide to help you set up your profile confidently and correctly. Whether you’re just starting out or finally getting around to improving your online presence, this guide is here to support you.
Why a Google Business Profile Matters
Many of our clients initially overlook just how powerful a Google Business Profile (GBP) can be. Appearing on Google Search and Google Maps gives your business the local visibility it needs to compete—and win.
Consider this: when someone searches ‘estate agent near me’ or ‘coffee shop in [your town]’, Google shows a list of local results pulled directly from business profiles. Without one, you’re essentially invisible in that space.
A well-optimised profile lets customers:
- Find your address and opening hours
- Call or message you directly
- View photos of your business
- Read and write reviews
- Visit your website
What You Need Before You Start
Before jumping into the setup, it helps to gather a few essential details. This will make the process smoother and help you present a polished, trustworthy listing.
Here’s what you’ll need:
- A Google account (usually your business Gmail)
- Your official business name
- Physical address or service area (if you deliver or visit customers)
- Phone number and website (if available)
- Primary business category (e.g. ‘estate agent’, ‘florist’)
- High-quality business logo and photos
- A short but compelling description of your business
Step-by-Step: How to Create Your Google Business Profile
Step 1: Sign in and visit Google Business Profile Manager
Go to https://www.google.com/business and sign in with your business Google account.
Step 2: Enter your business name and category
Type in your business name exactly as it appears on signage and legal documents. Then select the most accurate category—this helps Google show your listing to the right audience.
Step 3: Add your location or service area
If you have a physical location customers can visit, input your address. If you serve customers at their location (like plumbers or estate agents), you can specify a service area instead.
Step 4: Add your contact information
Input your business phone number and website (if you have one). This ensures customers can reach you easily. If you have trouble in adding the phone number, read our simple guide on how to add phone number in Google Business Profile
Step 5: Verify your business
Verification proves to Google that you’re a legitimate business. Depending on your setup, you’ll verify via postcard, phone, email, or instant verification (if you’ve already verified your website with Google Search Console).
Optimising Your Profile for Better Visibility
Now that we’ve established your presence, let’s make it shine. Optimisation isn’t just about looking good—it’s about earning trust and attracting the right customers.
Add professional photos and a logo
Images give your profile credibility. Upload a clear logo, pictures of your team or premises, and visuals that reflect your brand.
Write a compelling business description
You’ve got 750 characters to tell your story. Focus on what makes you unique, how you serve your community, and any standout offerings.
Set accurate business hours
This might seem minor, but outdated hours are a major frustration for customers. Be sure to keep these up to date, especially during holidays.
Enable messaging and Q&A
Allowing customers to message you directly adds a layer of approachability and helps start conversations that convert into business.
Managing Reviews and Responding Professionally
We understand how nerve-wracking reviews can feel. However, they’re essential for building trust and encouraging new business.
Encourage happy customers to leave reviews
You can gently ask after a positive experience or include a link in follow-up emails.
Respond to all reviews—especially the negative ones
A thoughtful reply shows you care. If someone leaves a negative review, respond professionally and offer a way to resolve the issue. It reflects well on your commitment to service.
Keep Your Information Up to Date
A Google Business Profile isn’t a ‘set it and forget it’ tool. It’s a living, breathing part of your online presence.
Many of our clients find that simply updating their hours, adding fresh photos, or posting seasonal offers keeps engagement high and prevents misinformation.
If your business moves, changes phone number, or adjusts services—update your profile promptly to maintain trust and avoid confusion.
Troubleshooting Common Issues
Some roadblocks can be frustrating, but they’re usually fixable.
Profile not appearing in search?
It can take a few days after verification. Also, make sure your business name, category, and location are accurate.
Verification problems?
Double-check your address format and request a new verification method if needed. Google’s support team can assist if the postcard never arrives. Read our guide on how to verify Google Business Profile
Duplicate listings?
Search for your business name on Google Maps. If you find a duplicate, you can request ownership or suggest edits to remove it.
Next Steps: Making the Most of Your Google Presence
With your profile live and optimised, consider how to keep building momentum:
- Post updates, events, and offers directly to your profile (like social media for search)
- Use Google Insights to track how customers are finding and interacting with you
- Link with Google Ads to increase your visibility if you’re ready to invest in paid promotion
Final Thoughts: We’re Here to Help You Be Seen
Creating a Google Business Profile isn’t just about ticking a box—it’s about stepping into the spotlight and making sure people can find the services you work so hard to provide. We understand the overwhelm that can come with online tools, but with the right steps and steady upkeep, your profile can become one of your most powerful marketing assets.
If you’re feeling stuck or unsure about anything we’ve covered, know that you’re not alone and there are always solutions. We’re here to help guide you forward, one step at a time. Contact us.
